SMS marketing is good when you are holding a smart phone to read any SMS which are transactional or non transactional for eg. if you receive any HDFC msg that is called a transactional msg which indicated that the content is related to any particular no. or any XYZ money transaction. For non transactional it be a DOMINOS pizza offer or any coupon code which is valid for particular day or moment.
You are use any SMS pannel where you be charged for 1 paisa or 2 paisa for per SMS in bulk, approximately you can say 1 lac SMS or 2 lac SMS you can send. In SMS marketing you can see howmany people are interested in your content. Rember the content should be only for 150 words in SMS either Transactional or Non Transactional.
Send SMS everyday and calculate how many impressions you have received and wait for the right day. For eg if you receive alot of traffics on "Friday" than mark that day in your excel file and repeat the offer for next week and check the same scenario with other days as well. If you are not getting are response than change the entire content and your target audience data base from the excel.
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